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.Indeed, most studies show that smartphones and tablets have now replaced PCs as the most common device for Web access. QR codes can be used in a variety of ways, and some organizations are quite in- novative in their use.
Some examples: At the bottom of the page are subject links such as About Us including a newsroom , Career Center working for Starbucks , Online Community a list of social network profiles , and Quick Links store locator, customer service. The public relations firm regularly monitors their posts to find out what the bloggers are saying and which hot-button issues they are discussing. Here are some characteris- tics of the Web that enable public relations people to do a better job of distributing a variety of messages: Are they likely to download the mate- rial and save documents in print form?